Google is Not the Only Phone Company in Town!If your sales depend only on Google traffic and Google adsense or adwords then you could be in for a big dissapointment. Constant search engine rankings can make or break you. I know. I’ve been there. Riding high on Google rankings then dropping like a 2 ton rock in the Altlantic ocean.Do NOT put all your eggs in one basket. There are several other ways to drive traffic to your site and depending on just one, like Google, is just plain bad marketing efforts.Yahoo, Yahoo’s YPN, and other search engines along with pay-per-click programs can bring you extra traffic and maybe even more sales.I currently have Google Adsense and Yahoo’s YPN ads on my site and I can tell you right now that Yahoo’s YPN is paying me THREE times the amount that Adsense is paying. Why? Not sure, because both ads are featured on the same based keywords. I divided pages up equally between Adsense ads and YPN ads and Yahoo is the “bigger Daddy”.“He who only puts one iron in the fire will not set the world alight”Distribute your advertising in several different ways. Test, test, then test again. Optimize your pages for good content and keyword density and then let the search engines gobble that. DON’T optimize your pages for Google only. You might number 1 today and then number https://trafficpartnershub.com/ 378 as soon as they have their next algorythm change. Nothing they do is “personal”, but it sure fells like it when they dig in your pocket after all the work you did to make THEM happy. What I don’t understand is why Google is constantly changing except that it gives engineers something to do for those hefty paychecks. If it ain’t broke, why fix it? Google is constantly “fixing” a well oiled machine.The other day I was searching for business loans and the first few pages were all listings from the UK even though I was on the main search engine, and not the Google.uk. If I had wanted a loan, I had to search several pages deep to find on in the US.Pay per click sites:1. Yahoo! Search Marketing has a well organized system.http://searchmarketing.yahoo.com/2. Miva distributes your keyword text ads throughout a distribution partner network.http://www.miva.com3. GoClick no monthly fee, no startup fee, and low 1 cent CPChttp://www.goclick.com/4. 7Search results appear in over 35% of the top 150 search engineshttp://www.payperranking.com/5. Kanoodle has partnerships with sites CNET, DogPile, NetZero and morehttp://www.kanoodle.com/about/advertise.cool6. Search123 sports some cool tools to help you control your pay-per-click budget.http://search123.comThere are MANY other search engines and advertising opportunities for you out there. Just look around to find them. After awhile you will see that Google is not the only phone company in town even though they act like it!
Valid Ways To Increase Your Link PopularityLink Popularity is one way to build traffic into your website. The idea is initiated by Google cofounder noting that if one website A points to another website B, this implies that website A is endorsing B on its own website. Therefore, the better a website is, the more links pointing to that particular site.This concept is now known as link popularity. A lot of webmasters are obsessed about their site link popularity. Some tried unscrupulous way by buying hundreds of text link from another site. But this method works only in the short term. A frequent updates from Google, also known as Google dance, change its algorithm periodically.The effectiveness of buying the so-called text link has been decreasing as Google made some changes to its algorithm. Recently, some suspect that the latest Google update also diminish the value of reciprocal link. Reciprocal link is exchanging link with other sites where site A link to B and site B made a link to site A.I am no expert in search engine algorithm. The only individuals who know how Google works is those folks residing at Googleplex themselves. However, I believe that there are some ways you can do to gain link popularity.First and most importantly, you need to build lots of contents. Having lots of contents enable you to give information to search engine users. When these folks like your thought or insight, some of them will eventually quote your article and provide a source, the equivalent of a linkpage, pointing to your website.Furthermore, as your content grows, you will be viewed as the expert in your field. This will in turn attract more surfers and webmasters which will ocassionally give you a link back.The second way to get more links is to open your own web log or blog. People that read your blog will https://trafficpartnershub.com/ click on the link you provided if you can give them an interesting article to read.The third way to gain link popularity is to submit a one way link page to web directories. While this method is less effective, a one way link is a safer way to go rather than a reciprocal link. The reason is that your site normally do not get penalized from a bad link pointing towards you. After all, you can only control your links pointing to other websites and not the other way around. If you are doing reciprocal link with a ‘bad’ website, google will penalize you too since you ‘endorse’ their websites by providing a link back. With this method, make sure you don’t oversubmit your website to one specific directory.Google’s spider may suspect lots of links pointing to your site as a sign that you are buying a text link from that particular site.